There are some 450,000 podcasts on iTunes. Yup. Nearly half a million. Everyone and their grandmother has a podcast. In fact, there are so many people starting podcasts, there was a cartoon in the New Yorker not too long ago lampooning the podcast boom where one person says to another, “I’m thinking of stopping a podcast.” It could have been Megan Tan in that cartoon.
Megan started Millennial back in 2015. It was a passion project — recorded in her closet in Maine. She hoped it would launch her radio career. And it did just that. Millennial became wildly popular, with 400,000 downloads in her best month, she says.
But two-and-a-half years after starting, she not only thought about stopping a podcast, she did. After forty-seven episodes, she was done.
Megan’s story is both inspiring and a cautionary tale. If you’re thinking of starting podcast 450,001, especially if it’s a personal podcast, you should listen to this episode of HowSound first.