Want to get an editor’s attention? Start with the subject line in an email. Whitney Henry-Lester at KUOW seriously piqued my interest with this:
“Why I will never make another episode of ‘How’s Your Day?’ podcast (and it isn’t even out yet).”
That’s good, right? I immediately wanted to know more.
In addition to a good subject line, Whitney suggested I talk to Arwen Nicks, one of the creators and producers of How’s Your Day? And, cleverly, she included a focus for the interview: When pitching podcasts “don’t come with an idea, come with a plan.”
Poof. An episode of HowSound was born. I interviewed Arwen and she completely lived up to the pitch. Arwen spells out exactly why she shot herself in the foot over and over and over again with a bad idea that, on the face of it, seemed pretty darn good. Arwen’s lessons on this edition of HowSound.