On the face of it, a story about an auction is a pretty simple assignment. Half the work is just showing up. Then interview the auctioneer, people managing the auction, some buyers, and you’re done.
Well, you’re done if you want to produce a boring story.
In 2009, WLRN reporter Kenny Malone produced a story about Florida’s Unclaimed Property Auction and it’s anything but run-of-the-mill. Kenny reveals his approach to creative storytelling on this edition of HowSound. His method centers around a clever over-arching question, structuring a narrative with motion, and a connection to place.
We value connection to place.
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I suspect you’ll want to take notes on this one.